Defining a Brand POV that Connects with Consumers 101 - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

This is the first workshop in the ANA’s Establishing an Effective Digital Brand Connection Program, a two-part series. To achieve mastery in this topic we encourage you to register for both workshops in the series, however you may register for any workshop that best fits your needs.

Register below to for Defining a Brand POV that Connects with Consumers 101 (2:00 to 5:00 p.m. EDT, 11/22)

Click HERE to register for Driving Effective Digital Engagement with Your Brand Story 201 (2:00 to 5:00 p.m. EDT, 11/29)

Download the full benefits here

• Setting the Stage (10min)
• Establishing a Baseline to Inform Digital Connections with Consumers (60min)
• Defining Your Brand's Point of View (POV) (75min)
• Applying Your Brand POV to Your Product (25min)
• Closing (10min)