Integrated Marketing Around the Decision Journey

Seats are limited and confirmation of attendance will be required in advance of the session.


Lack of insight into the customer’s decision-making process leads to missed opportunities and marketing inefficiency.    Knowing why, when, how, and where customers engage with your category is essential for brands that want to interact with customers when, how, and where it matters most.  

This workshop focuses on three critical mapping elements: stages, touch points and messaging. You will see examples of how companies use insightful customer decision journey mapping to grow their brands.

This workshop is an excerpt of the ANA school of Marketing full day workshop “Integrated Marketing around the Decision Journey.”  The full day version of the workshop adds additional content such as buyer personas and helps you develop your skills.  The full day also offer you the option to build, during the workshop, a wireframe customer decision journey map on one of your actual upcoming campaign projects.


Who Is This Workshop For?

  • Individuals responsible for managing marketing communications and the customer experience, who are or will become decision-makers.  This includes marketers working in Customer Experience, Advertising, Public Relations, Promotions, Digital, Social, Mobile, Experiential, Media, etc.
  • Those who want to learn how to develop customer-focused, insight-driven integrated campaigns to enhance the user experience

Download the full benefits here

  • Set the Stage (15 min)
  • Determine Decision Journey Stages by Understanding Customer Mindsets (60 min)
  • Break (15 min)
  • Strategically Choose Decision Journey Touch Points (60 min)
  • Break (15 min)
  • Engage Customers Through Relevant Decision Journey Messaging (60 min)
  • Closing (15 min)


Start: Wednesday, March 11, 2020 at 9:00am

End: Wednesday, March 11, 2020 at 1:00pm


Reed Smith LLP
10 S Wacker Dr
40th Floor
Chicago, IL 60606

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Integrated Marketing Around the Decision Journey Client-Side Tier $0 Platinum Tier $0 Gold Tier $299 Silver Tier $399 Individual $599 Nonmember $599