Advertising Production: What Marketers Need to Know During COVID - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

Managing the increase in content creation and stretching limited production budgets is a complex task. Now more than ever, it is vital marketers look at things differently and make informed decisions.

This virtual workshop will include:

  • Current trends and landscape during and post COVID-19
  • Evolving operating models including working directly with production partners
  • Defining an appropriate content production strategy
  • Planning for all media including budgeting, cost drivers and benchmarks
  • Production during COVID – how to participate effectively, virtually

Target Audience
This workshop is best suited for those accountable for content production, including brand marketers, advertising managers, in-house operations, and procurement or sourcing professionals.

Download the full benefits here


  • ANA Welcome & Workshop Overview (10 min)
  • Setting the Stage (10 min)
  • Current Trends & Production Landscape (30 min)
  • Planning for All Media (40 min)
  • Break (15 min)
  • Production During COVID (60 min)
  • Closing (15 min)



Jillian Gibbs

Jillian Gibbs is the CEO and Founder of Advertising Production Resources (aka APR Consulting), a global content creation optimization consultancy. She is a member of the ANA faculty since 2009 and has influenced the evolution and modernization of the production landscape. In 2020, Jillian is publishing a production guidebook for marketers. She and her dynamic team facilitate our content creation optimization and video/print/digital/social/experiential production workshops.