Presentation Writing to Convey, Compel, and Convince - Virtual | School of Marketing | ANA

Presentation Writing to Convey, Compel, and Convince - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

Presentations are an essential feature of business today, even when working remote. Whether presenting via remote or at your company or to clients or other stakeholders you will need to present your ideas in a clear, logical way to move them – and the business - forward. You will be more confident and cut-through with the 3 C’s presentation writing skills approach that allows you to Convey your information, Compel your points, and Convince your audience of your ideas.

In this interactive workshop, you will learn a structured approach to writing winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.

Target Audience 
This workshop is for anyone, from junior to senior executives, that needs to learn or refine their approach to developing presentations to convince their audience of what they are telling them.

Download the full benefits here

  • Welcome and Setting the Stage (10min)
  • 5 Steps to Structure an Effective Presentation – Steps 1-3 (45min)
  • Break (10min)
  • 5 Steps to Structure an Effective Presentation – Steps 4-5 (40min)
  • Break (5min)
  • Pulling the Structure All Together (45min)
  • Key Communications Skills to Deliver with Impact (15min)
  • Summary (10min)



Jonathan Holburt

Jonathan was an agency business director with Asia-Pacific responsibilities for clients as diverse as Procter & Gamble, McDonald’s, Kraft, Pepsi, Campbell’s, AT&T, Mead Johnson, Nokia, Hewlett-Packard, and United Airlines. A winner of two Effies for Nokia Asia regional activation, he worked at Saatchi & Saatchi, Young & Rubicam, DDB and Bates and lived in Singapore, Hong Kong, Bangkok, Tokyo, Saigon, New York and Los Angeles.

He has published in the Wall Street Journal, Asian Wall Street Journal, Far Eastern Economic Review, South China Morning Post, Straits Times, Enterprise Innovation, Telecom Asia and Advertising Age and been interviewed on CNN, BBC, Asian Business News and The Advertising Show. Advertising Age described him as an “Asian branding expert.” Jonathan’s novel, “Shadow Emperor” was “optioned” for the movies. He’s a Magna Cum Laude graduate from UCLA.

Currently, he has advisory roles at two start-ups: medical device company AAT research and web-filtering company Rawstream.