BMA B2 Award Winning Case Histories

With more than 875 submissions, the 2015 B2 Awards serve as definitive examples of the most innovative, thought-provoking, and groundbreaking initiatives in the B-to-B industry during the past year. Join our host, Gary Elliott, former vice president of marketing at Hewlett Packard, to learn what it was that made B2 Awardees stand out from the pack, including case studies on:

• How The American Heart Association motivated women to take personal action for their own heart health
• The tactics USG used to create a brand that resonates with customers
• MSA Arc Safety’s Harnesses powerfully emotional campaign to educate and drive sales

Listen to this webinar you will learn:

• How the basics make all the difference between success and failure
• Why it is critical to stay true to your brand core
• Why knowing your audience is so important
• How to get to the simple truths about your efforts
• Why tapping into emotion and real value drive customer connections
• What it means to communicate in, then out, and why this is important
• How to keep your brand fresh

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