Schwab: Lessons in Effective Content Marketing | Webinars | Events & Webinars | ANA

Schwab: Lessons in Effective Content Marketing

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The term "content is king" is as true for B-to-B marketers as it for B-to-C marketers. In this webinar, attendees will hear lessons from leading B-to-B marketer Schwab on how they developed a new content strategy focusing on four content quadrants: substance, activation, governance and infrastructure to support its new 401(k) services market. Catherine Alexander, Vice President of Institutional Marketing for Schwab will share how the brand has piloted new approaches, leveraging LinkedIn and other channels, to build employer relationships and a leadership role in the retirement industry.

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when

Start: Wednesday, April 6, 2016 at 3:00pm

End: Wednesday, April 6, 2016 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Catherine Alexander
Vice President, Institutional Marketing
Charles Schwab & Co. Inc.