What’s Hot In Lead Generation | Webinars | Events & Webinars | ANA

What’s Hot In Lead Generation

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Lead generation consistently tops the priority list for B2B marketers. It's a field that has undergone dramatic change over the last decade, what with marketing automation, content marketing, social media and pay-for-performance options turning the field on its head. It seems like every day some new idea comes along to help us do our jobs better. So, what's the latest in B2B lead generation today? This webinar will review the new tools, techniques and strategies that B2B marketers need to know about.

Attendees will learn:

  • Fresh sources of prospecting data, based on social media and predictive modeling.
  • How industrial marketers are using Facebook in surprising new ways.
  • The implications of end of the marketing "campaign" as we know it.
  • New developments in programmatic display advertising.
  • How creative strategists are gaining new insight into customer needs.

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when

Start: Wednesday, May 4, 2016 at 3:00pm

End: Wednesday, May 4, 2016 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Ruth P. Stevens
Author, Business School Professor, Consultant EMarketing Strategy