Get Smart with 7 Emerging B2B Marketing Trends for 2017: LinkedIn

The digital world has countless channels — such as websites, email, and social media. What this means is that the buyer's journey has grown increasingly complex, and so has B2B marketing. With so many convergent trends, where the future of B2B marketing is headed can be confusing, and it's hard for marketers to prioritize programs and channels.

In this webinar, you will learn seven crucial trends that are defining the future of B2B marketing:

• The True Value of Thought Leadership
• The Sustainable Profitability of "Content Franchises"
• The Growing Need for Touchpoint Consistency
• The Promising Arrival of Everyone-As-A-Marketer
• The Sudden Death of Hyper-targeting
• The New Principles of Brand Investing
• The Economic Case for Cost-Per-Connection

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