Sherry Orel
CEO
Brand Connections, Inc.
Sherry Orel is CEO of Brand Connections, an independent agency holding company. Under her guidance, Brand Connections has become an industry leader in product sampling, pioneering point-of-need/point-of-use targeting strategy and distributing over 1 billion samples over the past 10 years. Sherry has 25+ years of experience in marketing, media, promotion, shopper and experiential marketing. As Chair of the Product Sampling Council for the BAA since 2013, her goals are to provide marketers, agencies, retailers and suppliers with updated consumer data, best practices, predictive ROI models and other relevant information to help marketers build strong product sampling strategies.