PRESENTERS
- Russ Brown, Valiant Entertainment
- Christopher Chase, Frankfurt Kurnit Klein & Selz LLP
- Jeanene Jobst, Turner Broadcasting
- Arkadia Olson, Husch Blackwell LLP
This event is over.
Licensing benefits all parties involved, the brand owner and the borrower. It’s typically through promotions that value is built, either through promotion programs run by licensors or licensing programs with promotion overlays. But no matter what side of the table you’re on, there are key concepts to know in order to maximize the value of your licenses, and this series will cover them.
Designed to steer clear of the legalese, this session features marketing and intellectual property lawyers who will dive into the anatomy of a license agreement, including:
Register now and be smarter about how you approach your next licensing discussion.
Start: Tuesday, August 18, 2015 at 2:00pm
End: Tuesday, August 18, 2015 at 3:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
PRESENTERS