BAA Legal: The Intersection of Targeted Advertising, Privacy and Technology

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BAA Legal: The Intersection of Targeted Advertising, Privacy and Technology

This webinar will provide an overview of current legal and business trends surrounding online and mobile marketing initiatives such as targeted advertising, text messaging, use of mobile apps, and optimizing customer data for marketing campaigns. The speakers will examine the legal issues associated with these initiatives such as complying with the Federal Trade Commission Act, industry standards, privacy and data security laws and other consumer protection laws. They will also address and identify best practices for engaging in these initiatives.