Amplifying Brand Promotions Through Social Advocacy

It's no secret that consumer advocacy is a critical part of brand promotions. Consumers are the fuel to the promotion-marketing engine. A marketer's biggest fear is spending an enormous amount of time and resources into promotions that gain no traction with real consumers. No one wants to throw a party where the guests don't show up. Advocates and influencers not only help organically spread awareness and participation in brand promotions, they help the brand promotion "come to life." In fact, 84% of people say a recommendation from someone they know prompted action. The challenge becomes how to ensure a marketing investment in brand advocacy not only creates valuable content, but does so in a scalable and measurable way that can be traced to the bottom-line.

In this webinar attendees will learn:

• How to spark consumers to share and participate
• Pitfalls to avoid when executing an advocacy program
• Case study examples
• Best practices in measurement

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