Shopper Marketing: Increasing ROI through Promotional Tactics

This event is over.

Today’s marketers are facing ever-increasing demands to grow their business through more effective and efficient techniques. By placing a much needed emphasis on improving and institutionalizing the tactical mix of promotional attributes, brands can more successfully build their businesses in a predictive manner.

In this webinar attendees will learn to:

Identify opportunities to further build your brand's relevancy via omni-channel shopper marketing promotions.
Uncover proven, tested techniques to drive improved sales lifts from your marketing promotions and understand how these results differ across target audiences and product categories.
Uncover new techniques for improved forecast accuracy.