2017 Trends Driving the Importance of Experiential Marketing

In this webinar, the presenter will share insights to what experiential marketers should be looking to in the new year.  Attendees will learn key strategies, tactics and some predictive analysis with regard to the experiential landscape in 2017. Specific takeaways will include:

• Experiential brand moments driving video engagement
• Measurement and experiential analytics
• Integration of experience into retail and product
• Importance of B2B brand experiences
• Brand moments over sponsorships
• The rise of cause-related experiential marketing

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