Emerging Technology Tools for Marketers

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Two years ago, industry analyst Gartner said that by 2017, CMOs will control more IT spending than CIOs. The premise that marketing is increasingly a technology-centric role has become progressively true since then. This webinar will explore the opportunities for marketers to drive growth or reduce costs for their organizations through the developing technology trend. As marketing is continually incorporating technology beyond agency-centric ad tech and towards marketer-centric marketing automation technologies, discover the major related themes and the key players driving this change, including enterprise software companies, large consultancies and advertising agency holding companies alike.