Refining Hispanic ROI in a Total Market World

This event is over.

Marketers' ability to accurately measure Hispanic ROI is limited by audience and sales inputs. Current models most often short-change the power of this critical growth segment. This webinar will feature Kellogg's journey amid other leading marketers to help improve some of the shortcomings of Hispanic audience and sales measurements. Attendees will learn about the industry-wide initiatives led by AHAA and supported by ANA to establish best modeling practices for evaluating effective communications and the need to balance ROI with a broader set of brand growth metrics for targeted marketing decisions.