Five Ways Marketers Can Unlock Digital Value

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Forecasts indicate that digital-ad spending will grow from $32 billion in 2011 to $60 billion (80 percent of total TV advertising) by 2017. And mobile-ad spending alone will account for 45 percent of all digital spending by 2017. Despite the surge in digital spending, the operational infrastructure required to make it work effectively is painfully behind. Companies may be leaving as much as 20 to 30 percent of potential returns on the table. This webinar will feature the five strategies companies can implement to deliver both rapid returns and sustained growth in the complex digital advertising world. Attendees will learn the practical ideas that allow marketers to make better and more profitable digital advertising decisions.