Stephen Beck
Founder and Managing Partner
cg42
Turning Customer Frustration into Breakthrough Innovation
This event is over.
Companies devote endless time, vast resources, and a tremendous amount of brainpower in an attempt to foster innovation. This webinar will provide insights into how marketers can make innovation simple through a deeper understanding of customer purchase behavior. Key learnings and takeaways for marketers include:
- Identifying immediate competitive vulnerabilities on which a brand/business can capitalize, particularly as a disruptor to an existing industry structure.
- Quantifying the impact of the vulnerabilities in financial terms, articulating what the business risk will be if these vulnerabilities are not addressed.
- Mitigating competitive risk and the likelihood of customer attrition immediately by helping to prioritize resources to address their specific areas of vulnerabilities.
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when
Start: Wednesday, February 18, 2015 at 1:00pm
End: Wednesday, February 18, 2015 at 2:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***