Creativity: Changing the Way Brands Market To Consumers

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Marketing has changed so much in the last decade that the very idea of trying to define what constitutes an ad campaign these days seems suddenly difficult. Brands can be movie makers, publishers, game creators, ambassadors, cause supporters and even public transportation providers. There seems to be no limit to how and where a brand can insert itself into the lives of consumers. This webinar will explore the trends that have changed the way brands are engaging with and talking to consumers. Through several examples you'll learn how brands can implement new creative strategies and trends designed to effectively market to consumers.

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when

Start: Wednesday, February 19, 2014 at 1:00pm

End: Wednesday, February 19, 2014 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Abbey Klaassen
Associate publisher, editorial & audience
Advertising Age