Tips for Crafting a Clear and Compelling Brand Positioning

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A clear, compelling competitive brand positioning is essential to building a great brand.  A competitive brand positioning defines who you are selling to, what your business scope is, and what you do to create value for your customers. It provides strategic guidance on product development, pricing, messaging, and more. This webinar will explore how marketers can develop an easy-to-use framework for your positioning statement, the most effective way to identify and define your target segment(s) and identify three strategies to establish meaningful and lasting differentiation from your competitors.

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when

Start: Wednesday, April 16, 2014 at 1:00pm

End: Wednesday, April 16, 2014 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Denise Lee Yohn
Consultant and Author What Great Brands Do