MillerCoors Leverages Video Assets To Drive Awareness

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Developing video neutral campaigns is one of the top marketing trends of 2013. MillerCoors will share how they create video assets and leverage them in contextually relevant ways to drive maximum brand awareness and support their retail efforts. You will also learn how digital place-based media fits into the company's overall marketing mix and hear examples across the MillerCoors portfolio of brands that leverage video assets among a variety of venue types including TV at the Pump, bars and office buildings. In addition Susan Danaher, President & CEO of DPAA will summarize industry trends and insights for this rapidly growing medium.