Driving Brand Relationships Through Social Media

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Social media has replaced Main Street USA as more and more citizens meet, develop and maintain relationships in virtual reality.  In this new world, tangible, local connections and common ground are highly valued, and mass media content that is accessible to many and used in social exchanges both online and off, provides the Cultural Currency needed to attract, maintain and grow our relationships with others.  As it turns out, Cultural Currency is not only important in personal relationships but also in driving brand relationships as well.

Discover the results of a recent study on Cultural Currency that explores how marketers can achieve personal relevancy with customers.  You will learn:

  • Which media are natural accelerants for brand messaging in social media?
  • How can behavior (NOT conversation) monitoring lead to more successful social media strategy?
  • Which online social media platform is best suited to complement your mass media investment?

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Start: Wednesday, June 19, 2013 at 1:00pm

End: Wednesday, June 19, 2013 at 2:00pm



Stacey Lynn Schulman
SVP, Chief Research Officer