Integrating a Cross-Channel Strategy with Programmatic Advertising

This event is over.

2015 is shaping up to be a bigger year for digital advertising spend than even the most bullish predictions called for. On top of that, the mobile movement is in full swing and consumers are spending more time on more devices and screens at every stage of the purchase funnel. With this mind marketers have to plan messages and programs to be consumed across all points of interaction such as print, TV, store, smartphones, and tablets. This represents a big opportunity while also creating new challenges. This webinar will provide marketers with the insights they need to know to develop a cross-channel strategy that will reach their consumers at the right time and on the right device.

Takeaways include:

The key terms to understand when developing your cross-channel strategy.
How technology makes it possible to reach buyers across all of their devices.
Best practices and key considerations to take into account as you begin the cross-channel journey.