Good Products Don't Sell Themselves: How B2B Marketers Can Increase Digital ROI

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This session will introduce a methodology that B2B marketers can follow in order to increase their chances for a better ROI when using digital media. It will cover the strengths and weaknesses of different media channels and how to build a successful multi-media campaign. Additionally, it will cover specifics around segmentation, profiling, the ingredients needed to build a successful campaign and why some campaigns fail. Finally, we will see the theories in action, with several real world examples in the B2B space.