3 Key Insights to Brand Performance Measurement | Webinars | Events & Webinars | ANA

3 Key Insights to Brand Performance Measurement

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We all say that building brands has changed. But the way we measure and manage brand performance hasn't kept up with these changes. Marketers need a brand measurement system that goes well beyond yesterday's typical metrics of purchase funnel performance and attribute tracking - a system that tackles three big questions:

  1. How much does my brand impact the economics of my business?
  2. What customer perceptions matter most?
  3. What levers (story and experience) are the ones that really move these perceptions?

In this webinar, marketers will discover a new model that answers these questions, and enables the whole management team to own and deliver the success of the brand.

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when

Start: Wednesday, September 23, 2015 at 1:00pm

End: Wednesday, September 23, 2015 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

John Marshall
Chief Strategy and Client Officer
Lippincott