Reaching Millennials Through TV- What Marketers Need To Know

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With a population greater than Boomers and a spending power of $600 billion a year, Millennials are an important target for marketers.  This webinar will explore Millennials as consumers of key categories and focus on the advertising medium that still has the greatest influence on how they perceive and value brands - Television.

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when

Start: Wednesday, October 8, 2014 at 1:00pm

End: Wednesday, October 8, 2014 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Hadassa Gerber
Chief Research Officer
TVB