Keys to Effective Programmatic Marketing

This event is over.

Marketers know that how they address consumers should change after big milestones like switching jobs, cities, or demographics. But what about when they switch from the office to the gym? From reading a finance article to watching a funny cat video? The same person isn't always the same person. That's why the millisecond between a click and a page load is a unique opportunity for marketers to connect to an individual in that moment by using programmatic marketing. This webinar will cover key insights that marketers should employ to improve programmatic marketing results. Attendees will learn how programmatic marketing has evolved, how working with right partner can optimize the brand's results and the benefits of looking at moment, not segments.