Maximizing Mobile's Impact in the Marketing Mix | Webinars | Events & Webinars | ANA

Maximizing Mobile's Impact in the Marketing Mix

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Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.  In this webinar, you will hear results from the Mobile Marketing Association's SMoX research study which will reveal how marketers can measure the impact of their mobile spend.  Attendees will learn initial results from the first study conducted with AT&T which will deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.

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when

Start: Wednesday, October 22, 2014 at 1:00pm

End: Wednesday, October 22, 2014 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Vassilis Bakopoulos
Head of Industry Research
Mobile Marketing Association