The Evolution of Ad Tech and How to Prepare for the Next Phase

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Digital marketers use more than 12 media tools* to deliver just one online ad to a consumer. Why does this process require so many, and what's a marketer to do to improve workflow? Join us on the digital impression's journey as it travels through fragmented point solutions that won't "speak" to each other. Understand how technology drives innovation, what solutions the next phase of "marketing" technology brings, and how you should prepare.
*Source: IAB/Winterberry Group