Digital Music: The Lifeblood of Cross-platform Campaign Integration

In this webinar, Clear Channel Media and Entertainment will discuss how digital music has become the common thread that links campaigns between platforms. Radha Subramanyam, EVP of Sales and Marketing Research, will share how brands are leveraging digital music across platforms, in addition to the following:

• Rediscovering the power of radio and using digital as an amplifier
• Leveraging brand relationships to maximize ROI
• Best practices in integrating music & content
• The ability to have national reach with local activation

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