Big Data: The Cutting Edge of Modern Marketing

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Big Data is the buzz. But how do you separate BS from real business value? In this webinar, learn how marketers can move well beyond the cartoon caricatures they historically had to rely on to understand their customers by combining capabilities at the intersection of Data Science, Mathematics and Psychology with the unique insights that come from a database that includes audience insights into over 150 million adults. The presenter will share how marketing is being reinvented through developing tools that will change the way marketers understand, predict, and influence consumer behaviors.