ANA/White Ops Bot Fraud Test Results | Webinars | Events & Webinars | ANA

ANA/White Ops Bot Fraud Test Results

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There are estimates that 25-50% of money spent on digital advertising is wasted and much of that is "bot fraud" – sites with phony traffic that collect payments from advertisers through the middlemen who aggregate space across many sites and resell the space for web publishers.  In this webinar, attendees will hear the results and insights of this very important industry research.  The ANA has partnered with White Ops on research with the objectives of determining the level of bot fraud occurring across the digital advertising of leading national advertisers, providing actionable data which advertisers can use to assess and reduce/eliminate bot fraud in future campaigns, and creating a credible and repeatable national benchmark for fraud levels.

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when

Start: Wednesday, December 10, 2014 at 3:00pm

End: Wednesday, December 10, 2014 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Michael Tiffany
Chief Executive Officer
White Ops