The Recipe For A Successful Online Community: How Hobart Baked One Of Their Own From Scratch

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Hobart's "Get Back to Scratch" campaign capitalized on the growing demand for food made the old-fashioned way and positioned Hobart as the go-to source for equipment required to make these tasty dishes. The "Get Back to Scratch" website used social media to drive traffic among bakers, and engaged consumers who used the site to find scratch bakers. You'll hear the reason for implementation, how they applied their strategy across channels and the results of their first year, plus insights on how social media proved to be an important source of traffic and valuable information about customers' wants and needs.