Addressable Advertising: What Marketers Need to Know | Webinars | Events & Webinars | ANA

Addressable Advertising: What Marketers Need to Know

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Over the last decade, billions of advertising dollars have flowed out of television and into the online space largely due to accountability. The waste associated with traditional TV buying based solely on age and gender in limited contextual settings, has left advertisers struggling to find their audience and deliver results. But what if there was a way to take that precision targeting associated with the Internet and couple that with the scale and impact of TV?  Addressable advertising is the answer advertisers having been seeking. In this webinar, you will learn how to leverage addressable advertising for better targeting and to help eliminate waste from TV ad spend.

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when

Start: Wednesday, May 18, 2016 at 1:00pm

End: Wednesday, May 18, 2016 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Tom Hagopian
Vice President, Data Strategy & Analytics
AT&T AdWorks