Insights into Reaching the Latino Market

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It’s no secret that soccer has been a long-standing, traditional platform that many advertisers use to speak to Latino communities across the globe. Yet the role that other major league sports play in the lives of Latino adults is not explored as deeply. Publicis Media and Telemundo have collaborated to take a fresh look at the groundbreaking “Beyond Demographics: Latino Identity,” a research study that previously clarified the primary archetypes that exist across the U.S. Latino community. Leveraging the research findings, this webinar will (1) deepen and clarify readers’ understanding of the primary archetypes that exist across the U.S. Hispanic community (2) identify opportunities for brands and advertisers to make deeper connections with U.S. Hispanics during major league sporting events and beyond.