Insights into Leveraging TV Ad Targeting in this New Age of Viewing Behavior

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Brands appreciate that TV’s massive audience size and unrivaled engagement enable them to deliver ads successfully at scale on a national level. But they’ve also been frustrated by wasted impressions and the increasing fragmentation of TV viewership has made it more difficult for them to deliver brand messages to their desired audiences. Today’s investments in addressable TV will help first-movers run smart, agile advertising campaigns tomorrow. Addressable TV is transforming the media landscape, changing the way marketers must approach TV advertising. During the webinar, the presenter will dive into the new age of addressable TV, closely examine how addressable technology makes television advertising more effective than ever and why now is the best time for marketers to break new ground and add addressable TV into their media mix.