Building Brand Narratives on Social Media: DSW (2017 Best of ANA Events Series) | Webinars | Events & Webinars | ANA

Building Brand Narratives on Social Media: DSW (2017 Best of ANA Events Series)

This event is over.

While the tools and platforms may evolve and change, social channels still give brands a way to build and engage communities that other channels can't. From its experimentation with SnapChat and Instagram Stories to its Facebook Holiday Chatbot and use of canvas ads, DSW will share how it's using each platform to surprise and delight its community and build a compelling brand narrative so they can experience the brand—and ultimately buy—in fresh and unexpected ways.

In this webinar, you will learn how:

  • to capture customers' attention through storytelling, exclusives, and partnerships can be an effective strategy
  • data-driven and simple rewards programs create value to consumers
  • to create relevant engagement through a mobile-first strategy

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when

Start: Wednesday, December 6, 2017 at 1:00pm

End: Wednesday, December 6, 2017 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Amy Stevenson
CMO
DSW

Kelly Mooney
Chief Experience Officer
IBM iX North America