MGM Resorts: Establishing a Data-Driven Social Media Content Strategy (Social Media Series)

In this webinar, you will hear case studies and strategies that entertainment and hospitality leader MGM Resorts International has implemented to foster a data-driven social approach toward content strategy, resulting in a 200% increase in content year-over-year.

At the end of this session, you’ll be able to:

  • Understand how to use data and insights to drive your content strategy
  • Implement social listening to optimize content curation and output
  • Identify the value of influencers as part of your content strategy and convert it in to a scalable channel
  • Define and defend social KPIs to key stakeholders

when

Start: Wednesday, October 30, 2019 at 1:00pm

End: Wednesday, October 30, 2019 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker

Ericka Kurtz
Director, Social Marketing & Intelligence
MGM Resorts International