Marketing to Modern Consumers: How 2020 Has Changed Branding Forever

This event is over.

From an ongoing pandemic and dire economic fallout to a polarizing election year and social unrest, 2020 will have a lasting impact on the way we think about and see the world. All of these factors will have direct impact on Gen-Z’s expectations for the brands they favor – and those they won’t.

In this webinar, Jeff Fromm, Partner at Barkley and author of The Purpose Advantage: How to Unlock New Ways of Doing Business, will share insights into this Action Generation and their expectations for brands, how many brands have struggled to provide an adequate response, and how others are rising to meet Gen-Zs demands in creative ways.