The Lowe’s Approach to Navigating Today’s Data and Measurement Landscape

This event is over.

Marketers are evolving their customer strategy, while learning to navigate a marketing data & technology environment with increasing regulation and strategic shifts. Supporting the customer’s journey, while ensuring consent and data privacy are at the forefront, requires enterprise-wide coordination across people, process, and technology. 

Over the last 18 months, Lowe’s has been designing the organization of the future to maximize the customer experience online and in-store, pre, during and post purchase. The company’s iterative approach and agile mentality has allowed them to adapt to a marketing environment that will continue to evolve in the coming months.

In this webinar, key topics will include:

  • Re-imagining the role of data in the customer journey
  • The importance of cross functional teams, unified across business and technology
  • Embracing an “always-on” test and learn mindset in response to market dynamics

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Start: Wednesday, February 10, 2021 at 3:00pm

End: Wednesday, February 10, 2021 at 4:00pm



Elyse Blouin
Sr. Director, Digital Marketing
Lowe's Home Improvement