Jessica Earl
Senior Manager of Digital Advertising | Best Friends Animal Society
Jessica Earl is the Senior Manager of Digital Advertising for Best Friends Animal Society, where she leads the organization’s online paid advertising programs across social media, display, video, and paid search networks. In this role, Jessie is responsible for crafting and executing brand-enhancing and revenue-generating campaigns for new and existing donor audiences. She also oversees social advertising efforts across Facebook, Twitter, LinkedIn, Pinterest and Yelp. Jessie loves dreaming up creative ways to build on Best Friends’ great content and digital relationships to spur action.
Tori Richards
AVP of Nonprofit Strategy | ForwardPMX
Tori Richards leads strategy and business development for ForwardPMX's nonprofit division. Working in the fundraising industry for nearly a decade, Tori started her career in account services managing digital campaigns for nonprofit clients both large and small. Tori supported donor acquisition, stewardship, and engagement through her strong expertise in digital advertising, email marketing, and integration. While working in account services, Tori partnered with clients such as Wounded Warrior Project, Humane Society of the United States, American Museum of Natural History, Shriners Hospitals for Children, and the Art Institute of Chicago. Tori is highly involved in the industry frequently speaking at conferences and writing articles for industry publications. In December, Tori received DMAW's Rising Star Award recognizing her contributions, leadership, and innovation across direct marketing.
Bailey Bernius
Director of Nonprofit Strategy | ForwardPMX
Bailey is a digital marketing professional with over 10 years’ experience in the nonprofit industry. She develops and executes digital fundraising strategy for nonprofit partners by providing the analysis, creative input and multi-channel integration recommendations needed to achieve program success. She has worked with nonprofits across verticals, including: Plan International USA, Alzheimer’s Association, U.S. Olympic & Paralympic Foundation, and Disabled American Veterans.