Up Your Email Marketing Game Through Testing and Optimization | Webinars | Events & Webinars | ANA

Up Your Email Marketing Game Through Testing and Optimization

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Eager to elevate your email marketing performance but wondering how to best optimize your efforts for more response and revenue?

Since the early days of web pages, CRO (conversion rate optimization) has been the holy grail of digital marketing success. What’s one of the biggest site traffic drivers? That’s right, email marketing! So if your email isn’t optimized for high open, click-through and audience engagement, your downstream metrics (and e-commerce revenue) will pay the price.

In this webinar Karen Talavera, founder of Synchronicity Marketing and EEC Vice Chair is joined by other strategy experts for a breakdown of testing best practices and an approach to email marketing optimization. You’ll learn the payoff of different tactics, how to avoid rookie mistakes, and see how actual brands are innovating and succeeding with optimization.

The pandemic has contributed to an undeniable surge in e-commerce and digital marketing, so there’s no time like the present to master what you can control, test and change to quickly reach - or exceed - your goals.

In this session we’ll explore:

  • Language optimization - why it matters and you should be doing it
  • Offer and CTA tests that move the needle on conversions and sales
  • Send-time optimization - why the “when” of email matters!
  • Frequency, cadence and message volume - how both B2C and B2B marketers can optimize journeys and dialogs

We’ll look at real-life results from brands as well as dissect examples to show what’s possible. So join us to - BAM! - take your email marketing up a notch.

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Start: Wednesday, June 30, 2021 at 1:00pm

End: Wednesday, June 30, 2021 at 2:00pm