Navigating the 2022 Martech Landscape

This event is over.

Martech is one of the most fascinating disciplines today. It intersects the fast-paced innovation of technology with the boundary-busting creativity of marketing. Thousands of martech companies and millions of marketing ops professionals around the world wake up every morning to drive this industry forward and to forge the future of modern marketing. Yet its complexity can be maddeningly frustrating.

As a senior marketing leader, how can you best navigate this challenging environment?

Join Scott Brinker, whom Ad Age hailed as the "godfather of martech," for this special ANA webinar reviewing the 2022 marketing technology landscape. You'll get the inside scope on major martech trends, how the structure of the industry is changing, and solid advice for how to better harness martech in your own organization.

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when

Start: Wednesday, July 27, 2022 at 3:00pm

End: Wednesday, July 27, 2022 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Speaker:
Scott Brinker
VP Platform Ecosystem / Editor
HubSpot / Chiefmartech.com

Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. And he authored the best-selling book Hacking Marketing, about adapting software management practices — such as agile methodologies — to marketing teams. He holds degrees in computer science from Columbia University and Harvard University and an M.B.A. from MIT. Connect with him on Twitter @chiefmartec.