Beyond the Basics: How Agentic AI Accelerates Brand Growth for Marketers - Google

This event is over.

COMWW-220279 Hero Banner

Beyond the Basics: How Agentic AI Accelerates Brand Growth for Marketers

Explore the latest Agentic AI breakthroughs from Google I/O, Google Cloud Next, and Google Marketing Live. In this session, Google Cloud’s AI Incubation Manager will break down these advancements for marketers, highlighting practical use cases that deliver tangible business results. The conversation for marketing leaders is evolving: it is no longer just about having an "AI strategy," but rather defining a business strategy powered by AI. We will examine how new Agent experiences become a true enabler and a multiplier for your team.

Key Takeaways

  • Shift Your Strategy Focus: Move beyond the "what is my AI strategy?" mindset to focus on "what is my business strategy that AI can enable?" to ensure your approach is driven by real-world challenges and opportunities.

  • Unlock Growth Across the Customer Journey: Learn how Agentic AI turns intelligence into action across the 4S behaviors (Searching, Streaming, Shopping, Scrolling) to create, capture, and convert demand. This includes trend spotting, optimizing creative assets, and scaling precision with media management.

  • Harness the Unified Agent Ecosystem: Understand how Google's in-platform agents (Creative Studio, Storyboard Agent (izumi) , Marketing) collaborate seamlessly to automate complex, cross-surface tasks, driving operational efficiency and accelerating brand performance.

Related Content

Beyond the Basics: How Agentic AI Accelerates Brand Growth for Marketers

 Webinar Rewinds

when

Start: Thursday, June 11, 2026 at 3:00pm

End: Thursday, June 11, 2026 at 3:30pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Crispin Velez, Global AI Incubation Manager, Google Cloud

A seasoned AI architect at Google Cloud, he brings over 12 years of experience architecting and implementing hybrid Ml/AI cloud solutions across diverse sectors, including Telco, Energy, Retail, and Finance. His expertise spans application development, microservices, analytics, and end-to-end AI/ML deployments. A recognized leader in digital transformation consulting, he has spearheaded initiatives within the TensorFlow community in Colombia and contributed to the Google Startups initiative across Latin America. Furthermore, he serves as a mentor for startups through the Endeavor program. This highly accomplished engineer and lifelong learner is a passionate advocate for responsible AI and its beneficial applications.

Joseph Belvedere, AI Incubation Services Lead, GenMedia

Joseph "Joe" Belvedere is the AI Incubation Services Lead for GenMedia and the Product Manager for Creative Studio at Google Cloud. Based in Denver and working out of the Boulder office, Joe leads GenMedia Incubation, bridging the gap between Product, Sales, and the Professional Services Organization (PSO). In this role, he orchestrates customer pilots for emerging technologies like Gemini Pro/Flash Image, Veo, and Lyria, gathering critical feedback for product development and designing repeatable go-to-market offerings to scale GenAI capabilities across the organization.

Complementing this work, Joe is the creator and driving force behind Creative Studio, an open-source, enterprise-grade application he built from the ground up using Angular and Python/FastAPI. Creative Studio connects cutting-edge AI research and practical enterprise deployment, enabling brands to move seamlessly from concept to high-fidelity media production. Joe recently spearheaded the release of the platform's first integrated Agent, Izumi—introducing advanced timeline and content assembly features—and has successfully partnered with premier brands to deploy innovative, high-fidelity media and long-form video workflows.