FUNdamentals of Ethical Marketing: Join our Interactive Game - Is It Ethical?

This event is over.

Join us as we continue the conversation with the second webinar in our series as we take a deeper dive into the world of marketing and ethics. For this interactive session, using a gameshow model, we look at several recent examples of marketing and ask the pivotal question – is it “ethical”? Come, play, and learn!

Senior staff from ANA’s Center for Ethical Marketing will provide cases and examples and be joined by a panel of experts to weigh-in and provide their insight and take on whether it’s a must use, needs a make-over or should be tossed. These include:

  • Privacy Policies
  • Copy & Design
  • Email Marketing
  • Sweepstakes & Prizes
  • Marketing Preferences
  • Digital Identifiers and Privacy
  • Artificial Intelligence & Algorithms
  • Social Media, Influencer Marketing & Kids
  • Use of Stereotypes
  • Greenwashing Claims (Environmental and Sustainability)

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Start: Wednesday, October 26, 2022 at 1:00pm

End: Wednesday, October 26, 2022 at 2:00pm