Optimizing Your Programmatic Media Investments – SAVE BIG! | Webinars | Events & Webinars | ANA

Optimizing Your Programmatic Media Investments – SAVE BIG!

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The ANA Programmatic Media Supply Chain Transparency Study delves deep into the dynamic world of open web programmatic advertising, with a keen focus on a pivotal issue: transparency. The key conclusion – about one-quarter of programmatic spend is wasted. The report covers issues including: the optimal number of websites for a campaign, Made for Advertising websites, the benefit of inclusion lists, direct supply chain contracts, SSP optimization, having too much focus on cost (rather than value), log-level data, sustainability, and more. This webinar will discuss the recommended action steps to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.

when

Start: Thursday, April 11, 2024 at 1:00pm

End: Thursday, April 11, 2024 at 1:30pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Bill Duggan
Group EVP
ANA