2026 Advertising Trends Shaping the Year Ahead (And How to Win With Them)

This event is over.

What actually earns attention—and drives results—in a world of artificial everything?

Attention is harder to earn, easier to fake, and consumers trust less than ever. As AI floods every channel and brand interactions become increasingly forgettable, marketers need a new playbook for what actually works.

In this session, OUTFRONT breaks down the advertising trends shaping 2026—and shows how leading brands are turning them into real-world results. From the rise of AI-driven media to the renewed power of in-person experiences, you’ll learn how to cut through the noise, build trust, and turn attention into measurable action.

What You Will Learn:

The top consumer, media, and AI trends shaping 2026 - and what they mean for your brand
Why real-world brand experiences build trust and breakthrough attention in artificial times
How to drive measurable business outcomes by turning presence into performance