The State of Sponsorship and Experiential Marketing: Where to Next?

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The implementation of Sponsorship and Experiential Marketing strategies helps brands create meaningful consumer interactions that drive adoption and forge loyalty. Sponsorship has the potential to build a brand's identity and affinity. And Experiential Marketing, the ultimate in high-touch, high-contact marketing, allows brands to create touchpoints that bring a brand’s promise to life.

With the advent of COVID-19 and an environment where high-touch has turned to no-touch, these marketing efforts have been affected greatly. There is much discussion on what lies ahead and while no one has a crystal ball, there is common thinking that the future might just meet at the corner of Analog and Digital.

In this webinar, join us as we:

  • Highlight the state of the Sponsorship Marketing industry
  • Review the effects of consumer sentiments concerning our global recovery
  • Highlight case studies on how brands have effectively adapted to the times
  • Identify opportunities for the future of the industry

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Start: Friday, July 10, 2020 at 1:00pm

End: Friday, July 10, 2020 at 2:00pm



Peter Laatz
Global Managing Director

Gena Casciano
Director, Brand Activation
Sponsorship & Experiential Marketing