The State of Sponsorship and Experiential Marketing: Where to Next?

This event is over.

The implementation of Sponsorship and Experiential Marketing strategies helps brands create meaningful consumer interactions that drive adoption and forge loyalty. Sponsorship has the potential to build a brand's identity and affinity. And Experiential Marketing, the ultimate in high-touch, high-contact marketing, allows brands to create touchpoints that bring a brand’s promise to life.

With the advent of COVID-19 and an environment where high-touch has turned to no-touch, these marketing efforts have been affected greatly. There is much discussion on what lies ahead and while no one has a crystal ball, there is common thinking that the future might just meet at the corner of Analog and Digital.

In this webinar, join us as we:

  • Highlight the state of the Sponsorship Marketing industry
  • Review the effects of consumer sentiments concerning our global recovery
  • Highlight case studies on how brands have effectively adapted to the times
  • Identify opportunities for the future of the industry

Related Content

when

Start: Friday, July 10, 2020 at 1:00pm

End: Friday, July 10, 2020 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker(s)

Peter Laatz
Global Managing Director
IEG

Gena Casciano
Director, Brand Activation
Sponsorship & Experiential Marketing
ANA