Ways to Leverage the Science of Humor in B2B Marketing: gyro

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Decision makers and influencers have said, increasingly, that it is not just about the numbers, it is about a feeling a partner brings. Tapping into humor not only helps a business stand out, it creates a true connection and actual engagement. This is just one of the key findings from a multi-year, three-phase study fielded by gyro in partnership with Research Now. More than 500 professionals were surveyed across a variety of top B2B industries to draw some compelling and often counter-intuitive conclusions about the power of humor in B2B marketing.

In this webinar, you will learn when, where and how humor can play an essential role in the buying process.