Safety First: How to Approach and Execute Safe Media Buying Online

With heightened concerns around brand safety and transparency, more than ever marketers are looking for brand safe environments online. Fullscreen provides a deeper look into this important topic and its impact on the advertising marketplace. This presentation will look at the past, present, and future of brand safety while exploring examples where advertisers have both succeeded or failed and recommend best practices for advertisers.

In this webinar, you will learn:

• Pros and cons of automation vs manual brand safety processes
• How to approach the subjective nature of brand safety
• Why whitelisting and blacklisting aren't enough

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